The PDGA has a decent online and print presence within the disc golf community. This market space typically encompasses individuals that have been exposed to disc golf and/or are already in the know with respect to the sport. What strategies does the PDGA employ to reach out to perspective golfers outside of the traditional DG footprint? How does the organization engage the segment of the public that may have no knowledge of "frisbee golfing"? Looking at this from a business perspective, how does the PDGA sell itself and the sport in substitute markets, such as Ultimate or GUTS? Considering the USA Ultimate ads in Disc Golfer magazine, is the PDGA branching out in a similar manner?